Sports Professionals

The Financial Partner that understands your game – from first contract to final whistle and beyond.

As a professional athlete, you're at the top of your game, consistently training to become the best you can be and earning the rewards of your dedication. But a sporting career is often short-lived, which means your potential to earn for a long time is limited. This unique journey demands a financial strategy as powerful and precise as your performance. From signing your first contract to stepping into retirement and beyond, mastering your money is key to lifelong security.

Starting Strong:

Just like building a sporting career, managing your finances is all about laying a solid foundation for peak performance. Think of it as a "smart start" that future-proofs your financial well-being. By implementing small, consistent habits, you can build towards your long-term goals. It all begins with a plan, then working on implementing the base pillars, such as:

  • First contract negotiation financial implications
  • Understanding tax obligations as a professional athlete
  • Emergency fund building on irregular income
  • Pension contributions when earnings are variable
  • Education vs. earnings decisions
  • Building financial literacy foundations

Next Chapter:

Now you're ready to start your next chapter. This is the stage where you transition from a professional athlete to other roles or retire from the sport completely. As you look toward new horizons, it's time to build a lasting impact. To build your legacy, it's essential to start thinking about the following:

  • Career transition financial planning
  • Managing significant income drops
  • Converting sports success into business opportunities
  • Retirement lifestyle funding strategies
  • Legacy planning and generational wealth
  • Tax-efficient wealth preservation
The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up.  You may get back less than you invested.

The levels and bases of taxation, and reliefs from taxation, can change at any time. The value of any tax relief depends on individual circumstances.

Peak Performance:

Once you've built a solid financial foundation, the focus shifts to maximising your potential and achieving strategic advantage. Maintaining peak financial performance is easier than the initial buildup because your habits are sophisticated and growth-focused, designed to make your wealth work harder for you in the background. This is the stage to implement strategies like:

  • Tax efficiency strategies for high earners
  • Investment diversification beyond sports income
  • Protection specialist insurance for career-ending scenarios
  • International tax implications for overseas contracts
  • Building business interests alongside sports career
  • Estate planning for high-net-worth athletes

Ready to take the next step?

Whether you're ready to refine your business strategy, support your team, or explore your exit plan, we are here to help.